Serica was created in 2019 in France. The creation of this watch brand was the result of a collaboration between Les Rhabilleurs (a French watch blog) and the WM Brown Project (Matt Hranek, the author of A Man And His Watch). The idea of the first collection, the W.W.W, was to create an elegant, water-resistant, classic and military watch collection at an affordable price. Customers can choose between a lacquered black or white dial and a Broad Arrow or an Alpha handset. The movement of the watch is either an ETA 2801-2 or a Sellita SW210-1, both being manual winding calibres. Serica watches have a 37.7mm brushed case and offer a 42 hour power reserve.