MERCI

Merci is a French concept store located on the Boulevard Beaumarchais in Paris. At first the main goal of the shop was to provide a launch pad for new designers and the second one was to support and endorse educational projects in Madagascar. The first watch, the LMM-01 (LMM standing for La Montre Merci) was a simple watch declined in two models. The first one was a quartz model (with a Ronda movement) and the second one an hand-wound mechanical version (with an ETA 2801-2 calibre). Both watches were assembled in Switzerland and featured a 37.5mm case. The design of these watches was influenced by military watches from the mid-20th century. This watch was spotted on Emmanuel Macron’s wrist.