Why is watchmaking a bad investment?

Nowadays, some mythical models from the big watch brands may make you think that watches are an excellent financial investment. However, at AskMe.watch we believe that watches are not an investment and the chances of finding the next Holy Grail watch are close to those of winning the lottery.

You are not the first to have thought of this!

When we think of investment and return we instantly think of 3 mythical brands: Patek, Rolex and Audemars Piguet. It is true that some models of these brands increase in value once they cross the threshold of the shop, but these models are impossible to find. If you think about these models and only talk about the financial aspect, it is certain that these watches are a good investment because you will make an increase in value when you leave the shop. However, brands and most retailers are very careful about speculation. If you are lucky enough to get a coveted model and it turns out that you bought it to immediately resell it, it is likely that you will never get such a rare watch again.

A high-risk gamble

Betting that a little-known or unknown model will be the next fashionable watch is a very risky bet because the hype around a watch is usually very quick and often about brands that are already legendary. In the best case scenario you will have to buy a watch, not wear it and store it in a safe deposit box at the bank. All of this incurs costs, ties up money for a hypothetical income when it is sold, and this several months or years later. If you wear the watch, its value decreases and so does the final gain. The fact that some watches are in high demand creates a speculative bubble and a rise in prices on the grey market. Models become unavailable in shops, waiting lists grow longer and many enthusiasts become frustrated and end up turning away from their dream model.

To conclude, we can say that for us watchmaking remains a passion because each watch purchase is a real coup de coeur, a heritage that is passed on and a subject we could talk about for hours. If you want to make your money grow, there are many other ways to invest your money.